Build credibility with quality content on your website

While web design and development, and images and videos are vital, it is even more important to keep your English writing clear, concise and comprehensible.

Who is the most important person for a website owner? Apart from the developer and the designer, a good writer is vital. Content is king. As a writer I would say that, wouldn't I? But don’t just take my word for the importance of writing on your website.

Graham Jones, the Internet  Psychologist,  has written recently:

“At a recent talk I gave, I was asked what would be the single most important person a website owner could engage? ‘A professional writer I said, ‘Someone who can provide you with well-written, quality material’.”  ‪http://bit.ly/1io7SkM 

 

That’s the whole point about the online world. While web design and development, and images and videos are vital, it is even more important to keep your English writing clear, concise, comprehensible, and targeted.

Picture your target market – imagine the people who will be looking at your website or your email and address readers with care and attention. If they are young, keep the language quick and colloquial.

Remember that idioms like 'cool', 'awesome' and 'wicked' mean different things to different age groups. So if your audience is older, consider being more serious. Adopt the right tone for your target audience.

Build credibility, and give evidence of your expertise and experience. Keep hype out of your website content and also out of your emails.

Use words which are easy to read on laptops, tablets and email. Most web browsers are window shopping and are easily bored or distracted so they will be quick to click away from your page or your emails if they are bored. Keep words, sentences and paragraphs even shorter online. For more advice about good quality writing and communication, visit: www.bestbusinessenglish.com

 

How to communicate best in English

How we express ourselves in English has always been important. After all, English is the language of business

Do you wonder about the best ways to communicate with people? Meeting face-to-face remains the best and most satisfactory means of communicating. However, we know that, when we meet face-to-face,  people take far less from what we say than from our body language. But we must also face the modern problems of time and access. Time is restricted while access seems global, and instant. There are just not enough hours in the day to meet as many people as we want. And some people in the corporate world spend all their time in ‘meetings’, which is just as bad.

 Online, we are told, ‘content is king’, and there is also the familiar adage that ‘a picture is worth a thousand words’ (from an article in 1911 by American newspaper editor Arthur Brisbane). So content has tended to be confused with image, brand and design.

How we express ourselves in English has always been important. After all, English is the language of business. So I was interested to read Internet Psychologist Graham Jones in his blog: “The number one online activity is … READING. We read more than ever before and each day billions of words are added to the web. So, given that reading is the most common online activity, what kind of person do you really need to produce your website? An IT specialist? A designer? Nope. They’ll help, for sure, but the key person you need is a writer.

“Writing is the number one skill required to produce a great website these days. Hence if you don’t have an in-house writer, you need one. If you don’t have a team, hire a freelance writer ….” http://bit.ly/1bhLoAt

 While design and brand have their place, they need to underpin the words (rather than overwhelm them). It has been said that websites with the right words will often work better than beautiful-looking websites which pay no attention to the language. Whether or not you are a native English speaker, always remember that the best business English is simple, yet powerful. Always prefer shorter words, sentences and paragraphs to long-winded ones. That takes time, as Pascal wrote in the 17th century: “I have made this longer than usual only because I did not have time to make it shorter.”

 So, get help with your English communications from professional writers, especially those who keep their writing short and simple.