Who is the most important person for a website owner? Apart from the developer and the designer, a good writer is vital. Content is king. As a writer I would say that, wouldn't I? But don’t just take my word for the importance of writing on your website.
Graham Jones, the Internet Psychologist, has written recently:
“At a recent talk I gave, I was asked what would be the single most important person a website owner could engage? ‘A professional writer I said, ‘Someone who can provide you with well-written, quality material’.” http://bit.ly/1io7SkM
That’s the whole point about the online world. While web design and development, and images and videos are vital, it is even more important to keep your English writing clear, concise, comprehensible, and targeted.
Picture your target market – imagine the people who will be looking at your website or your email and address readers with care and attention. If they are young, keep the language quick and colloquial.
Remember that idioms like 'cool', 'awesome' and 'wicked' mean different things to different age groups. So if your audience is older, consider being more serious. Adopt the right tone for your target audience.
Build credibility, and give evidence of your expertise and experience. Keep hype out of your website content and also out of your emails.
Use words which are easy to read on laptops, tablets and email. Most web browsers are window shopping and are easily bored or distracted so they will be quick to click away from your page or your emails if they are bored. Keep words, sentences and paragraphs even shorter online. For more advice about good quality writing and communication, visit: www.bestbusinessenglish.com